Supriya Rathi
AI Leadership x ROI driven Design
AI Leadership x ROI driven Design
Partnering with Users, CXOs, Makers, Listeners etc. to grow with velocity!
Partnering with Users, CXOs, Makers for velocity!
Partnering with Users, CXOs, Makers, Listeners etc. to grow with velocity!
EXPOSURE
EXPOSURE
EXPOSURE
0 to 1 Startups, Global, B2C, B2B & B2B2C, Corporate
0 to 1 Startups, Global, B2C, B2B & B2B2C, Corporate
Experienced IN
Experienced IN
Experienced IN
AI Workflows, Idea to Product, Team setup, Design Systems, OKRs, AI Products, Super Apps, No-code
AI Workflows, Idea to Product, Team setup, Design Systems, OKRs, AI Products, Super Apps, No-code
KNOWN FOR
KNOWN FOR
KNOWN FOR
Getting things done, Speed, Direction Excellence, Detail
Getting things done, Speed, Direction Excellence, Detail
Years of
Experience
Years of
Experience
Years of Experience
INDUSTRIES EXPLORED
INDUSTRIES EXPLORED
INDUSTRIES EXPLORED
Key PROJECTS MANAGED
Key PROJECTS MANAGED
Key PROJECTS MANAGED
AI Adoption
AI Adoption
AI Adoption
Trusted by CXOs
Trusted by CXOs
Siddharth Vij
CEO
at Bijnis
(Matrix & Sequoia)
Forbes 30-under-30
Supriya has been a fantastic coach, mentor and beyond, in my early days of starting up. Her experience of working in both - established firms and early stage startups gives her an upside. Supriya’s obsession to detail, ‘student for life’ mindset and risk taking ability is what which sets her apart. Early days of starting up are always challenging and Supriya became a go-to person for me for multiple challenges that I faced, be it with product, design, communication, marketing etc. The leadership abilities coupled with her unmatched analytical and critical thinking shall make Supriya a great asset to any organisation.
Kiran Narayanan (PhD)
Former CEO - UnitX
(Aramco)
I worked with Supriya for 2 years. It was a great experience to see her go through a rapid learning curve in multiple AI-specific industry verticals, become knowledgeable of the industry jargon and put together a solid marketing motion in place. Supriya has excellent work ethic, time management & team management skills. She managed both creative tasks (designs, content creation, branding) and detail-oriented tasks (super-elaborate spreadsheets for ad campaigns/product development schedules), really well. She knows how to delegate like a champion and ensuring execution.
Akshay Gulati
X-Ops at DocsApp
(Bessemer)
Presently a Founder
Supriya is "a force to reckon with" in Growth, Product Management and Product Design. I worked with Supriya for almost 2.5 years during my stint as Head of Operations and managing supply side product in DocsApp. Supriya is a smart, highly dedicated, and detail oriented product manager. She is also a natural leader who can motivate and influence her cross-functional team to deliver great results. Her in-depth understanding of business, engineering, design and most importantly customers' needs, were helpful for the entire team of DocsApp at various important junctures. I have no doubt that anywhere she goes, she will be a great asset.
Siddharth Vij
CEO
at Bijnis
(Matrix & Sequoia)
Forbes 30-under-30
Supriya has been a fantastic coach, mentor and beyond, in my early days of starting up. Her experience of working in both - established firms and early stage startups gives her an upside. Supriya’s obsession to detail, ‘student for life’ mindset and risk taking ability is what which sets her apart. Early days of starting up are always challenging and Supriya became a go-to person for me for multiple challenges that I faced, be it with product, design, communication, marketing etc. The leadership abilities coupled with her unmatched analytical and critical thinking shall make Supriya a great asset to any organisation.
Kiran Narayanan (PhD)
Former CEO - UnitX
(Aramco)
I worked with Supriya for 2 years. It was a great experience to see her go through a rapid learning curve in multiple AI-specific industry verticals, become knowledgeable of the industry jargon and put together a solid marketing motion in place. Supriya has excellent work ethic, time management & team management skills. She managed both creative tasks (designs, content creation, branding) and detail-oriented tasks (super-elaborate spreadsheets for ad campaigns/product development schedules), really well. She knows how to delegate like a champion and ensuring execution.
Akshay Gulati
X-Ops at DocsApp
(Bessemer)
Presently a Founder
Supriya is "a force to reckon with" in Growth, Product Management and Product Design. I worked with Supriya for almost 2.5 years during my stint as Head of Operations and managing supply side product in DocsApp. Supriya is a smart, highly dedicated, and detail oriented product manager. She is also a natural leader who can motivate and influence her cross-functional team to deliver great results. Her in-depth understanding of business, engineering, design and most importantly customers' needs, were helpful for the entire team of DocsApp at various important junctures. I have no doubt that anywhere she goes, she will be a great asset.
Siddharth Vij
CEO
at Bijnis
(Matrix & Sequoia)
Forbes 30-under-30
Supriya has been a fantastic coach, mentor and beyond, in my early days of starting up. Her experience of working in both - established firms and early stage startups gives her an upside. Supriya’s obsession to detail, ‘student for life’ mindset and risk taking ability is what which sets her apart. Early days of starting up are always challenging and Supriya became a go-to person for me for multiple challenges that I faced, be it with product, design, communication, marketing etc. The leadership abilities coupled with her unmatched analytical and critical thinking shall make Supriya a great asset to any organisation.
Kiran Narayanan (PhD)
Former CEO - UnitX
(Aramco)
I worked with Supriya for 2 years. It was a great experience to see her go through a rapid learning curve in multiple AI-specific industry verticals, become knowledgeable of the industry jargon and put together a solid marketing motion in place. Supriya has excellent work ethic, time management & team management skills. She managed both creative tasks (designs, content creation, branding) and detail-oriented tasks (super-elaborate spreadsheets for ad campaigns/product development schedules), really well. She knows how to delegate like a champion and ensuring execution.
Akshay Gulati
X-Ops at DocsApp
(Bessemer)
Presently a Founder
Supriya is "a force to reckon with" in Growth, Product Management and Product Design. I worked with Supriya for almost 2.5 years during my stint as Head of Operations and managing supply side product in DocsApp. Supriya is a smart, highly dedicated, and detail oriented product manager. She is also a natural leader who can motivate and influence her cross-functional team to deliver great results. Her in-depth understanding of business, engineering, design and most importantly customers' needs, were helpful for the entire team of DocsApp at various important junctures. I have no doubt that anywhere she goes, she will be a great asset.
Siddharth Vij
CEO
at Bijnis
(Matrix & Sequoia)
Forbes 30-under-30
Supriya has been a fantastic coach, mentor and beyond, in my early days of starting up. Her experience of working in both - established firms and early stage startups gives her an upside. Supriya’s obsession to detail, ‘student for life’ mindset and risk taking ability is what which sets her apart. Early days of starting up are always challenging and Supriya became a go-to person for me for multiple challenges that I faced, be it with product, design, communication, marketing etc. The leadership abilities coupled with her unmatched analytical and critical thinking shall make Supriya a great asset to any organisation.
Kiran Narayanan (PhD)
Former CEO - UnitX
(Aramco)
I worked with Supriya for 2 years. It was a great experience to see her go through a rapid learning curve in multiple AI-specific industry verticals, become knowledgeable of the industry jargon and put together a solid marketing motion in place. Supriya has excellent work ethic, time management & team management skills. She managed both creative tasks (designs, content creation, branding) and detail-oriented tasks (super-elaborate spreadsheets for ad campaigns/product development schedules), really well. She knows how to delegate like a champion and ensuring execution.
Akshay Gulati
X-Ops at DocsApp
(Bessemer)
Presently a Founder
Supriya is "a force to reckon with" in Growth, Product Management and Product Design. I worked with Supriya for almost 2.5 years during my stint as Head of Operations and managing supply side product in DocsApp. Supriya is a smart, highly dedicated, and detail oriented product manager. She is also a natural leader who can motivate and influence her cross-functional team to deliver great results. Her in-depth understanding of business, engineering, design and most importantly customers' needs, were helpful for the entire team of DocsApp at various important junctures. I have no doubt that anywhere she goes, she will be a great asset.
Siddharth Vij
CEO
at Bijnis
(Matrix & Sequoia)
Forbes 30-under-30
Supriya has been a fantastic coach, mentor and beyond, in my early days of starting up. Her experience of working in both - established firms and early stage startups gives her an upside. Supriya’s obsession to detail, ‘student for life’ mindset and risk taking ability is what which sets her apart. Early days of starting up are always challenging and Supriya became a go-to person for me for multiple challenges that I faced, be it with product, design, communication, marketing etc. The leadership abilities coupled with her unmatched analytical and critical thinking shall make Supriya a great asset to any organisation.
Kiran Narayanan (PhD)
Former CEO - UnitX
(Aramco)
I worked with Supriya for 2 years. It was a great experience to see her go through a rapid learning curve in multiple AI-specific industry verticals, become knowledgeable of the industry jargon and put together a solid marketing motion in place. Supriya has excellent work ethic, time management & team management skills. She managed both creative tasks (designs, content creation, branding) and detail-oriented tasks (super-elaborate spreadsheets for ad campaigns/product development schedules), really well. She knows how to delegate like a champion and ensuring execution.
Akshay Gulati
X-Ops at DocsApp
(Bessemer)
Presently a Founder
Supriya is "a force to reckon with" in Growth, Product Management and Product Design. I worked with Supriya for almost 2.5 years during my stint as Head of Operations and managing supply side product in DocsApp. Supriya is a smart, highly dedicated, and detail oriented product manager. She is also a natural leader who can motivate and influence her cross-functional team to deliver great results. Her in-depth understanding of business, engineering, design and most importantly customers' needs, were helpful for the entire team of DocsApp at various important junctures. I have no doubt that anywhere she goes, she will be a great asset.
Siddharth Vij
CEO
at Bijnis
(Matrix & Sequoia)
Forbes 30-under-30
Supriya has been a fantastic coach, mentor and beyond, in my early days of starting up. Her experience of working in both - established firms and early stage startups gives her an upside. Supriya’s obsession to detail, ‘student for life’ mindset and risk taking ability is what which sets her apart. Early days of starting up are always challenging and Supriya became a go-to person for me for multiple challenges that I faced, be it with product, design, communication, marketing etc. The leadership abilities coupled with her unmatched analytical and critical thinking shall make Supriya a great asset to any organisation.
Kiran Narayanan (PhD)
Former CEO - UnitX
(Aramco)
I worked with Supriya for 2 years. It was a great experience to see her go through a rapid learning curve in multiple AI-specific industry verticals, become knowledgeable of the industry jargon and put together a solid marketing motion in place. Supriya has excellent work ethic, time management & team management skills. She managed both creative tasks (designs, content creation, branding) and detail-oriented tasks (super-elaborate spreadsheets for ad campaigns/product development schedules), really well. She knows how to delegate like a champion and ensuring execution.
Akshay Gulati
X-Ops at DocsApp
(Bessemer)
Presently a Founder
Supriya is "a force to reckon with" in Growth, Product Management and Product Design. I worked with Supriya for almost 2.5 years during my stint as Head of Operations and managing supply side product in DocsApp. Supriya is a smart, highly dedicated, and detail oriented product manager. She is also a natural leader who can motivate and influence her cross-functional team to deliver great results. Her in-depth understanding of business, engineering, design and most importantly customers' needs, were helpful for the entire team of DocsApp at various important junctures. I have no doubt that anywhere she goes, she will be a great asset.
Siddharth Vij
CEO
at Bijnis
(Matrix & Sequoia)
Forbes 30-under-30
Supriya has been a fantastic coach, mentor and beyond, in my early days of starting up. Her experience of working in both - established firms and early stage startups gives her an upside. Supriya’s obsession to detail, ‘student for life’ mindset and risk taking ability is what which sets her apart. Early days of starting up are always challenging and Supriya became a go-to person for me for multiple challenges that I faced, be it with product, design, communication, marketing etc. The leadership abilities coupled with her unmatched analytical and critical thinking shall make Supriya a great asset to any organisation.
Kiran Narayanan (PhD)
Former CEO - UnitX
(Aramco)
I worked with Supriya for 2 years. It was a great experience to see her go through a rapid learning curve in multiple AI-specific industry verticals, become knowledgeable of the industry jargon and put together a solid marketing motion in place. Supriya has excellent work ethic, time management & team management skills. She managed both creative tasks (designs, content creation, branding) and detail-oriented tasks (super-elaborate spreadsheets for ad campaigns/product development schedules), really well. She knows how to delegate like a champion and ensuring execution.
Akshay Gulati
X-Ops at DocsApp
(Bessemer)
Presently a Founder
Supriya is "a force to reckon with" in Growth, Product Management and Product Design. I worked with Supriya for almost 2.5 years during my stint as Head of Operations and managing supply side product in DocsApp. Supriya is a smart, highly dedicated, and detail oriented product manager. She is also a natural leader who can motivate and influence her cross-functional team to deliver great results. Her in-depth understanding of business, engineering, design and most importantly customers' needs, were helpful for the entire team of DocsApp at various important junctures. I have no doubt that anywhere she goes, she will be a great asset.
Siddharth Vij
CEO
at Bijnis
(Matrix & Sequoia)
Forbes 30-under-30
Supriya has been a fantastic coach, mentor and beyond, in my early days of starting up. Her experience of working in both - established firms and early stage startups gives her an upside. Supriya’s obsession to detail, ‘student for life’ mindset and risk taking ability is what which sets her apart. Early days of starting up are always challenging and Supriya became a go-to person for me for multiple challenges that I faced, be it with product, design, communication, marketing etc. The leadership abilities coupled with her unmatched analytical and critical thinking shall make Supriya a great asset to any organisation.
Kiran Narayanan (PhD)
Former CEO - UnitX
(Aramco)
I worked with Supriya for 2 years. It was a great experience to see her go through a rapid learning curve in multiple AI-specific industry verticals, become knowledgeable of the industry jargon and put together a solid marketing motion in place. Supriya has excellent work ethic, time management & team management skills. She managed both creative tasks (designs, content creation, branding) and detail-oriented tasks (super-elaborate spreadsheets for ad campaigns/product development schedules), really well. She knows how to delegate like a champion and ensuring execution.
Akshay Gulati
X-Ops at DocsApp
(Bessemer)
Presently a Founder
Supriya is "a force to reckon with" in Growth, Product Management and Product Design. I worked with Supriya for almost 2.5 years during my stint as Head of Operations and managing supply side product in DocsApp. Supriya is a smart, highly dedicated, and detail oriented product manager. She is also a natural leader who can motivate and influence her cross-functional team to deliver great results. Her in-depth understanding of business, engineering, design and most importantly customers' needs, were helpful for the entire team of DocsApp at various important junctures. I have no doubt that anywhere she goes, she will be a great asset.
Career Overview
Career Overview
DESIGN LEADERSHIP
Built & scaled design teams, and established frameworks, in sync with engineering.
Built & scaled design teams, and established frameworks, in sync with engineering.
creative strategy
Scaled product and marketing from 0 to 1, shaping brand success for global markets.
Scaled product and marketing from 0 to 1, shaping brand success for global markets.
stakeholder management
Led marketing, product & design to drive business impact, collaborating with CXOs.
Led marketing, product & design to drive business impact, collaborating with CXOs.
Industries & Markets
Saudi & India startups - Digital Health | Fintech | AI in Construction, Aviation, O&G, Mining.
Saudi & India startups - Digital Health | Fintech | AI in Construction, Aviation, O&G, Mining.
Interactive AI MVP
AI Assisted Task List
From Idea to app in less than 60 mins | Google AI Studio
Interactive AI MVP
AI Assisted Task List
From Idea to app in less than 60 mins | Google AI Studio
Work Highlights
Work Highlights
Multi-Product DS
Multi-Product DS
6+ Products
Responsive web apps for Patients, Doctors, Phlebos, Hospitals, HR & Insurers etc.
Multi-Lingual Apps
Multi-Lingual Apps
6+ languages
AI Tool - Arabic, English and Health App - Hindi, English, Bengali, Tamil & Marathi
Web Launches
Web Launches
500+ Pgs with 6 templates
Trained product and marketing teams on high-impact, low-effort pages using no-code platforms
Trained product and marketing teams on high-impact, low-effort no-code sites
Celeb Campaign
Celeb Campaign
Award Winning
Omni-channel Visual Strategy & theme for #BaatTohKaro; 25% Completed video views, ROI > 1
Vernacular Ads
7 Languages
Set the framework to create high-performing regional ads
Product Funnel
Product Funnel
12% - 50% Conversion
Strategically designed paid feature funnels and subscription module for high conversion rate
SEO Videos
SEO Videos
300 x 5 Languages
Directed short YouTube videos based on product insights, in collaboration with doctors and a production house
Creative OKRs
Creative OKRs
Functional & Value driven
Built a common OKR framework from scratch for product and marketing designers
Organic Marketing
High CTRs, Low Bounce
Reduced bounce from 60% to 2.5%, Ln avg organic CTRs ~18%
Team Structure
Centralized Design Team
Redefined design team designations to align with industry standards and company leveling.
Revamps
4+ Services
Planned short-term wins while building phase wise revamps for the long-term
Team Maturity
Team Maturity
Centralized Design Team
Redefined design roles & designations to align with industry standards and company levelling
Organic Marketing
Organic Marketing
High CTRs, Low Bounce
Reduced bounce rate from ~40% to 2.5%, Ln avg organic CTRs ~18%
Vernacular Ads
Vernacular Ads
7 Languages
Set the framework to create high-performing regional ads
Revamps
4+ Services
Planned short-term wins while building phase wise revamps for the long-term
NEW
Beyond Comfort Zones:
An AI-Augmented Case Study
As a vegetarian uneasy around animals, I took on this case out of sheer curiosity — a journey into uncharted territory and self-discovery. Every phase, from research to design to this deck, was powered by AI, except the field study guided by my pursuit of unbiased learning.
AI Case Study
Beyond Comfort Zones:
An AI-Augmented Case
As a vegetarian uneasy around animals, curiosity led me into this uncharted journey. Every step—from research to design—was powered by AI, except the field study driven by unbiased inquiry.
Experience & Education
Present ← 2020
Sr. Director, Head of Design
(2022) MediBuddy, Bangalore based Healthcare Company (~$400M)
Head - Product Design & Marketing
(2020) UnitX, Saudi Arabia based AI Startup
AVP - Product & Design
(2020) Divum, worked with Tech Giants on Products for Next Billion Users, Digital Twins and Consumer apps
2019 ← 2010
Product Growth Consultant
(2016) 4.5 yrs at DocsApp witnessing 0-1 growth of this digital healthcare startup
Product Advisor
(2014) Bijnis - 3years of design mentorship
Founder & Independent Design Consultant
(2014) 1 yr exploring Lyvcast, RavenYou & Startup evangelist with Weekend Ventures
Sr. Business Analyst
(2011) 3 yrs @ S&P Global - Capital IQ, Hyderabad
BA Intern
(2010) S&P Global - Capital IQ, Hyderabad
2015 ← 2011
Stanford Igniter
(2015) Stanford GSB, Full-Scholarship
SLP Fellow
(2014) Startup Leadership Program
B.tech. IT
(2011) VIT University, Vellore
Experience & Education
Present ← 2020
Sr. Director, Head of Design - Product & Marketing
(2022) MediBuddy, Bangalore based Healthcare Company (~$400M)
Head - Product Design & Marketing
(2020) UnitX, Saudi Arabia based AI Startup
AVP - Product & Design
(2020) Divum, worked with Tech Giants on Products for Next Billion Users, Digital Twins and Consumer apps
2019 ← 2010
Product Growth Consultant
(2016) 4.5 yrs at DocsApp witnessing 0-1 growth of this digital healthcare startup
Product Advisor
(2014) Bijnis - 3years of design mentorship
Founder & Independent Design Consultant
(2014) 1 yr exploring Lyvcast, RavenYou & Startup evangelist with Weekend Ventures
Sr. Business Analyst
(2011) 3 yrs @ S&P Global - Capital IQ, Hyderabad
BA Intern
(2010) S&P Global - Capital IQ, Hyderabad
2015 ← 2011
Stanford Igniter
(2015) Stanford GSB, Full-Scholarship
SLP Fellow
(2014) Startup Leadership Program
B.tech. IT
(2011) VIT University, Vellore
Experience & Education
Present ← 2020
Sr. Director, Head of Design
(2022) MediBuddy, Bangalore based Healthcare Company (~$400M)
Head - Product Design & Marketing
(2020) UnitX, Saudi Arabia based AI Startup
AVP - Product & Design
(2020) Divum, worked with Tech Giants on Products for Next Billion Users, Digital Twins and Consumer apps
2019 ← 2010
Product Growth Consultant
(2016) 4.5 yrs at DocsApp witnessing 0-1 growth of this digital healthcare startup
Founder & Independent Consultant
(2014) Bijnis - 3years of design mentorship
Founder & Independent Design Consultant
(2014) 1 yr exploring Lyvcast, RavenYou & Startup evangelist with Weekend Ventures
Sr. Business Analyst
(2011) 3 yrs @ S&P Global - Capital IQ, Hyderabad
BA Intern
(2010) S&P Global - Capital IQ, Hyderabad
2015 ← 2011
Stanford Igniter
(2015) Stanford GSB, Full-Scholarship
SLP Fellow
(2014) Startup Leadership Program
B.tech. IT
(2011) VIT University, Vellore
AI Proto
Marcom Suite Concept for Retail
Base interactive concept of an end-to-end Marketing Suite, one-shot prompt, Bolt > Github > Vercel.
Note: Use the bottom floating panel for navigation.
AI Proto
Marcom Suite for Retail
Base interactive concept of an end-to-end Marketing Suite, one-shot prompt, Bolt > Github > Vercel.
Note: Use the bottom floating panel in the web app for navigation.
Digital Twin Dashboard
Digital Twin Dashboard
Led the creation of this dashboard, collaborating with senior executives and international 3D designers. The presented draft has the brand identity masked and dummy values for privacy.
Led the creation of this dashboard, collaborating with senior executives and international 3D designers. The presented draft has the brand identity masked and dummy values for privacy.
Life Beyond Work
Life Beyond Work
